Woohooo! An Apple event, to unveil new products to get us excited about the company, to make us love them even more….
and….
Well… this unveiling was more about updates and upgrades than actually unveiling new products.
Onward with the Apple announcements
iPhone
“While they may look familiar, we have changed everything about these new iPhones,” said Tim Cook.
Apple has updated its two smartphones. The new iPhone 6S and iPhone 6S Plus are available in four colors: silver, gold, space gray and rose gold. The devices are now made from 7000 series aluminum, which is an aircraft-grade material. It’s stronger than the previous phone aluminum and is unlikely to bend.
The new iPhones also come with a 12 megapixel iSight rear camera, with 50% more pixels than the iPhone 6. The front-facing camera is now 5 megapixels (for sharper selfies).
The phones will cost the same as the last version (starting at $650 and $750 for the 6S Plus). The previous versions (iPhone 6 and 6 Plus) will each drop $100.
A new iPhone Upgrade program lets you lease an iPhone for $32 a month and get a new version every year.
iPad Pro
The iPad Pro is 12.9 inches. It’s the same height as the iPad Air, so you can run iPad Air apps side by side. The screen has 5.6 million pixels — more than a 15-inch MacBook Pro with a Retina display.
The iPad Pro starts at $799.
iPad Mini 4.
I got nothing on this. No comment.
Apple Watch
Update mainly.
Fashionistas now have more band options.
The award for the biggest let down on an Apple product had to go to
Apple TV
The device will start shipping in October and cost $149 for the 32 GB version and $199 for 64 GB.
Main problem? Apple hasn’t made any worthwhile content deals. That means no Netflix, no Hulu Plus, no HBO…
You can put the app store on your big screen tv and play Fruit Ninja with your new controller on your 60″ plasma UltraHD Tv…
Again… wooohooo Apple!